Mark Fidelman, has spent the two months traveling around the U.S. and Europe visiting Fortune 500 executives and Microsoft Technology Centers (MTCs)
and the journey has left him feeling both energized and alarmed.
Energized because he saw a dramatic rise in the attention given to
social business and the foundation for it is being laid by social CIOs.
These CIOs and their executive counterparts understand how the social
and mobile transformations are changing the game. Never has business
been handed so much opportunity and so much risk.
The blueprint for this opportunity has been drawn by several social
business thought leaders. But rarely has it been represented in physical
form.
To see that, the opportunity is best demonstrated at one of Microsoft’s MTC around the world. If you haven’t seen a demonstration there, it can best be described as the Enterprise equivalent of a Microsoft or Apple Store. As Microsoft MTC Director Adam Hecktman
put it to me, “We’re here to help envision, architect and demonstrate
the needs of our customers.” Thanks to the fully equipped MTCs, anyone
can see a live simulation of their current and future technologies under
several different circumstances.
