Google has pared the free version of Google Apps from its business
suite, narrowing the gap between itself and Microsoft’s suite of hosted
office productivity software services. But the costs and feature set
offered by Google still, on paper, give Google the advantage.
In a bid to make things “very straightforward,”
Google axed the basic Apps plan, which offered free email, calendaring
and documents, plus 5GB of generic Google Drive storage, to up to 10
users per month. All companies will now have to pay the $50 per year
cost of Google Apps for Business.
“When we launched the premium business version we kept our free,
basic version as well,” wrote Clay Bavor, director of product management
for Google Apps, in a blog post. “Both businesses and individuals
signed up for this version, but time has shown that in practice, the
experience isn't quite right for either group. Businesses quickly
outgrow the basic version and want things like 24/7 customer support and
larger inboxes. Similarly, consumers often have to wait to get new
features while we make them business-ready.